Meta Quest Pro Will Monitor Your Eyes During Ads for Engagement – Tech21K
Meta unveiled its new premium virtual reality headset at the recent Meta Connect event, and the $1,500 device is absolutely brimming with cameras. Some of those cameras are aimed at the user, which will allow future metaverse avatars to replicate your emotions. ‘ll also help Meta know which ads you’re looking at. This advertising engagement signal could become a core (and creepy) part of the company’s Horizon Worlds metaverse.
The Meta Quest Pro has a total of sixteen cameras, which is no doubt a major component of the high price tag. There are ten cameras on the headset itself, along with three on each of the controllers (replacing the sensor rings on older headsets) Five of the cameras on the headset are pointed inward at the wearer to collect data about your expressions and, importantly, where you’re looking.
The possibilities definitely veer into black mirror Imagine you want to access ad-supported content, but you can’t bypass the ad until you look at it and “engage.” The things you look at could also feed into an algorithm that alters your experience, and we know that Could that make Meta’s advertising algorithms akin to mind reading? I sure don’t want to find out.
The current version of Horizon Worlds doesn’t have ads. So far, the only monetization in Horizon is the ability to sell digital goods, but it seems inevitable a company like Meta that relies on targeted ads will eventually change that. The Quest Pro and future VR headsets from the company will be ready to take advantage of that.